Last Updated: July 30, 2026
Ark Veterinary ("Ark," "we," "us," or "our"), operated by MatrixFlow LLC, provides a cloud based veterinary practice management platform at arkcloud.vet. This Privacy Policy describes how we collect, use, and protect information when veterinary practices use our platform and when pet owners interact with our services, including receiving text messages and emails from us.
We collect the following types of information:
Pet Owner Information: Name, phone number, email address, mailing address, and other contact details provided during veterinary clinic intake or during pet portal signup.
Patient (Pet) Information: Pet name, species, breed, date of birth, weight, medical history, vaccination records, lab results, prescriptions, and clinical notes.
Communication Data: Records of text messages and emails we send, including appointment reminders, preventative care notifications, and boarding updates.
Payment Information: Payment transactions are processed through Stripe. We do not store credit card numbers on our servers.
Who sends the messages: MatrixFlow LLC, operating the Ark veterinary platform, sends the text messages described here. Your consent is given directly to us.
What we send: Ark sends transactional text messages about your pet's care, including appointment reminders, prescription ready notifications, lab result alerts, vaccination reminders, boarding check in and check out updates, and discharge follow up communications. Appointment reminders are typically sent 24 hours and 2 hours before a scheduled visit.
How you opt in: You opt in by submitting your mobile phone number on the Ark SMS signup page and checking the consent box, or by providing your mobile phone number and agreeing to text notifications when you create your Ark pet portal account. The consent box is never checked in advance. Consent is not a condition of purchasing any goods or services.
How we use your number: If you opt in to receive text messages, we will use your mobile phone number to send appointment reminders, prescription notifications, and other care related communications.
Message frequency and rates: Message frequency varies based on your pet's scheduled appointments and care needs, typically 2 to 8 messages per month. Message and data rates may apply. Carriers are not liable for delayed or undelivered messages.
How you opt out: You can opt out at any time by replying STOP to any message, or by managing your notification preferences in your Ark pet portal under Profile Settings in the Notifications section. Reply HELP for help, or contact us at ben@arkcloud.vet.
SMS/text messaging opt in data and consent will not be shared with any third parties. Text messaging originator opt in data and consent are not shared with, sold to, or disclosed to any third parties, affiliates, or partners for any purpose, including marketing.
We may share information with service providers only as necessary to operate our services, such as communications infrastructure providers, hosting providers, and support vendors. These service providers are not permitted to use mobile opt in data or consent for their own marketing or promotional purposes.
For the full program disclosure, see our SMS Consent and Messaging Disclosure.
We use the information collected to:
Provide veterinary practice management services to clinics, send appointment reminders via SMS and email, send preventative care and vaccination due notifications, send boarding check in and check out updates, process payments for veterinary services, and generate clinical summaries and reports for veterinary staff.
We do not sell, rent, or share personal information with any third parties, affiliates, or partners for marketing purposes. The only disclosures we make are limited operational disclosures to vendors that process data solely on our behalf and under contract, as follows:
With vendors that process data strictly on our behalf and under contract to operate the platform (such as AWS for hosting, Twilio for message delivery, and Stripe for payment processing), and when required by law or to protect the safety of individuals. These vendors act only as processors at our direction and are not permitted to use the information for their own purposes or to share, sell, or disclose it.
Access by your veterinary practice: Authorized staff at your veterinary practice view and update your account and your pet's records inside the Ark platform in order to provide care. That access takes place within Ark under role based permissions and audit logging. It is a function of the platform, not a disclosure of your information to a third party. Your mobile phone number, text messaging opt in data, and text messaging consent are held by MatrixFlow LLC as part of the Ark messaging program and are never transferred to a practice or any other party for that party's own marketing or promotional use.
Exclusion for text messaging data: Mobile information, text messaging opt in data, and text messaging consent will not be shared, sold, rented, or disclosed to third parties or affiliates for marketing or promotional purposes. This exclusion applies to every category of disclosure described in this policy.
We implement industry standard security measures including encryption in transit (TLS), encryption at rest, role based access controls, and regular security assessments. Our platform is hosted on Amazon Web Services (AWS) infrastructure.
We retain information for as long as your account is active, for as long as the veterinary practice you use maintains an active account with us, or as required by veterinary record keeping regulations. You may request deletion of your personal information by contacting us at ben@arkcloud.vet.
If you have questions about this Privacy Policy, please contact us at:
MatrixFlow LLC
Email: ben@arkcloud.vet
Website: arkcloud.vet